That's Pants

In the first session my group had trouble trying to think of an idea. The one we began with was trying to make someone jump but its the wrong person. We made quick notes and a confusing equation about this but by the next meeting agreed that this topic made no sense and would never work. We gathered some ideas and brainstormed together and eventually decided on bad packaging.

Here are some kinds of bad packaging we've experienced.

We sorted them into categories

Here's some research we did to try and make bad packaging sound like a more serious issue. There are a surprising amount of injuries caused by packaging each year. 

Here's some basic ideas we noted down.

Roughs of a gif wherein we try to attack a can of corned beef but are flung away by it's extreme resilience. Also posters related to can opening injuries.

The plan for our actual gif. We decided to focus on excessive, wasteful packaging. This plan shows a parcel unwrapping itself through layers of packaging in a stop-motion effect. Inside we planned to have a really small item to show how pointless the excess packaging is. 

Here is our chosen poster design. We planned to have one of us photographed in a pile of parcel unwrappings triumphantly holding their prize. Some text would display a waste stat and a catchphrase like these kinds of campaigns would have.