Big Kahuna Brief

BA (Hons) Illustration - Level 06

OUIL603 Extended Practice

BRIEF TITLE Space Planet Encyclopaedia

Brief

Fictional encyclopaedia about Space Planet – home of the heady leggy race. Detailing aspects of the Planet, including environment, habitats, food, creatures, history, lifecycle, culture, energy sources and any other relevant aspects taking reference from sections mentioned in a traditional encyclopaedia. Note: Heady leggys are a utopian race immune to mortality, ill health and petty human violence, thus sections on medicine, religion, war and survival are not necessary. Should be suitable for children but enjoyable for all ages. Also an accompanying range of proposed merchandise. This should include toys, stationary, clothing, accessories, decorative wares both permanent and temporary, games, apps, posters and other such ephemera. As well as this there should be proposals of alternate chapters in the Space Planet cannon, such as story books and animated episodes.

Product	Tone of Voice
32 page picture book, full colour full bleed mixed media illustrations. Imagery should mimic aesthetic of educational encyclopaedia diagrams but in a less dry manor, sustaining the cartoon child appealing aesthetic 5 A3 boards showing range of proposed merchandise, full colour.	Faux formality, a la David Attenborough narration but with extra whimsy and silliness. Language should be 80% basic child friendly with smatterings of longer words with a view to expanding vocabulary and maximising longevity, allowing multiple readings without boredom.
Audience	Context
Primarily children aged 8-11, but should also be appealing to parents and enjoyable to other age groups, including adults interested in the aesthetic and ideas, the same kind of audience of adults who still watch cartoons and buy children’s books for their aesthetic merit. It should also be appealing to appealing publishers as a demonstration of my work and an advert for them to hire me and/or publish my work	Should be made as if it is a published book, to be sold in shops that have a more specialist interest in the craft and imagery of publictions e.g Foyles, Waterstones, independent book shops, gift shops and gallery shops where books are sold e.g Natural History Museum, educational child friendly tourist destinations.

Additional information/Considerations Should work as the core resource for a larger franchise, including considerations of product, merchandise, other stories and books within the cannon and moving image, episodes of animated cartoon or potentially film. This book should act as the blueprint to that world.

Mandatory Requirements	Deliverables
Primary visual research and testing, contextual research into references and where product will exist, what products will exist, Planning and preparatory drawings establishing world and it’s characters, development of imagery, Rough and refined storyboards and layouts of pages. Completed imagery with and without text overlay. Final resolutions compiled into physical publication	32 page full colour full bleed picture book approx. 300mm x 270 mm Preparatory work combined and coherently displayed in folder or box. 5 A3 full colour boards representing proposed range of products within franchise.